November 1, 2006

Dear Empowerism Member,

Thanks to the feedback of our membership and the open discussion many of you have had on the EmpowerBoard, I am implementing long-awaited changes to RSVP and MVP! Although these changes will not appeal to everyone, I’m sure we can all agree that the current status of RSVP and MVP is not appealing to anyone.

The goal we are all working toward is threefold:

To require fair participation by everyone who wants the monetary benefit.
To get as many of you paid before the holidays as possible.
To get the matrix moving so that the cycle time will eventually stop increasing and start decreasing.

These changes will make a big difference in the number of orders cycled per day, and that should get everyone excited about RSVP and MVP again!

As you read through this letter, I trust you will remember that you bought and received a product (leads or advertising). You did not buy a “position” – there is no such thing for sale. The RSVP and MVP compensation has always been an optional benefit of purchase, never guaranteed, and only available to paid subscribers.

You may decide not to participate in either of the compensation plans as a result of these changes. If so, your orders will be deleted from the matrix according to the timeline outlined below. The orders are, and have always been, non-refundable – a condition to which you agreed upon purchase. The link to send MVP ads will always be available whether or not you’re a member. Print the ad codes and URL from your member center for future use.

I have outlined the changes below and there is a list of questions and answers inside your member center. If you have further general questions, please post them in the RSVP or MVP thread on the EmpowerBoard.

• Starting November, 2006, any Empowerism member who owns an RSVP or MVP must be a paid subscriber by the close of the month (midnight Eastern Time on the last day of the month). At that time, all orders belonging to unpaid subscribers will be deleted from the RSVP & MVP matrices. Once deleted, the orders cannot be reinstated.
  
  This means you must take an active role in making sure your subscription is paid. When credit card renewals are run at the beginning of the month, about 10% are declined. When that happens, the subscription is marked as unpaid and a note is posted in the Member Center that must be clicked on when the member logs in before he/she can click on another link.
  
  Also, many of you are relying on auto-deduct from commissions for your renewals, but sometimes your commissions are less than $19.95 and auto-deduct cannot take place. If your account is not set up with auto-renewal as a back-up plan, then your subscription is marked unpaid.
  
  If you want to keep your RSVP and MVP orders, you must commit to logging in at least once a month to make sure you are in paid status. Email reminders will be sent four times a month, but we are not responsible for missed renewals, as we cannot guarantee that you will receive or read your email. Ideally, you should mark your calendar to login, for example, on the fourth Saturday of each month.
  
  
• Starting December, 2006, a leads purchase equivalent to one percent (1%) of your total RSVP order value must be made before the end of the month. You can make the purchase based on any or all of your orders in any given month, so if you want to let go of some of your orders, then just make the purchase based on the ones you want to keep. The remaining orders will be deleted at the end of the month.
  
  
  For example, let’s say that you have ten $400/$800 RSVP orders. That means you have an RSVP order value of $4000 (10 x $400). If you want to keep all of those RSVP orders, then your required monthly leads purchase is $4000 x 1%, or $40. But if you only want to keep five of those orders, your required monthly leads purchase is $20.
  
  The exceptions are: (a) anyone with less than $200 in RSVP orders is not required to participate until those orders cycle and increase to a total of $200 or more; and (b) the free RSVPs from the purchase of an MVP order during the current special are excluded from the calculations. You supported MVP when it wasn’t easy, so your free RSVPs remain free. That special (buy an MVP ad package and get a free RSVP leads package of equal value) runs through December 31, so I encourage you to take advantage of that – it’s a GREAT deal!
  
  This tiny required purchase is a fraction of the eventual payout of your RSVP orders. Even if it took ten years to get paid the $2000 per order of all ten of your $400 orders, these monthly required leads purchases would cost you just $4800 over ten years for that $20,000 payout, a difference of $15,200! (And if you’re not sure we’ll be here in ten years – think again – our nine-year anniversary is February 27, 2007!)
  
  As of December 1, you will see changes to the RSVP section of your member center that allow you to choose the orders you want to keep, then calculate and fulfill your requirement anytime during the month.
  
  
• Starting January, 2007, a solo mailing (ad package) purchase of $2 for each $200 MVP order and $1 for each $100 MVP order is required by the end of the month. You will have the option to purchase these mailings based on any of your orders in any given month, so if you want to let some of your orders go, then just make the solo mailing purchase based on the MVP orders you want to keep in the matrix.
  
  For example, let’s say that you have five (5) $200 MVP orders. If you want to keep all of those MVP orders, then your required monthly solo ad purchase is 5 x $2, or $10. But if you decided that you only wanted to keep three of those orders, your required monthly purchase would be just $6.
  
  This required purchase is a small portion of the total payout of your MVP orders. For example, even if it took three years to get paid the $2000 MVP commissions from those five orders, the required purchases would cost just $360, a difference of $1640, plus you will receive a valuable service for your purchases in the form of advertising to a list of opportunity seekers.
  
  The purchases will be listed in your account as Ad Credits ($1 = 1 credit), where, currently, an accrued total of 100 credits buys a mailing to a list of 20,000, and 200 credits buys a mailing to a list of 40,000. In early 2007, the programming will be in place to reduce the minimum number of credits required to send an ad.
  

Among members who have RSVP and MVP orders, the average per member is $3000 in RSVP orders and $500 in MVP orders. That means the average monthly purchase for the member who owns both will be $35, which buys 60 leads and a solo mailing to 5,000 opportunity seekers when enough credits accrue. That’s a great deal, especially when every penny is going toward paying the RSVP and MVP compensation, which means more orders cycling every day and faster payouts!

Thanks to those of you who made the suggestions that brought this to fruition. The answer to success of any business is participation by those who have an interest in its success. These changes will put the responsibility of participation squarely on the shoulders of everyone who has an interest in seeing the RSVP and MVP compensation plans continue to pay out for years to come!

Respectfully,

Janet Wilson, President